Acerbic activism group Everyone Hates Elon (EHE) don’t just aim their ire at Mr. Musk. The group’s latest guerilla effort involves two bus stop ads lampooning Meta’s latest smart glasses offering, taking aim at the wearables’ capacity for covert surveillance.
The first ad was unveiled last week, and describes Meta’s AI glasses as “The biggest advance in pervert technology since the trenchcoat.” The most head turning of these guerilla marketing stunts cropped up a few days ago: Co-opting an image from Kylie Jenner’s recent collaboration with Meta AI, a lenticular design is leveraged to give Jenner a They Live makeover when viewed from certain angles, complete with the words ‘Meta: We’re always Watching’ (via Hyperallergic).
The activism group has pulled similarly pointed stunts on both sides of the Atlantic, though these two ads were unveiled in the UK. Kylie Jenner’s They Live transformation was specifically erected “down the road from Meta’s London HQ”.
I’ll spare you a former print professional raving about lenticulars, and instead explain the reference for the young’uns. They Live was written, directed, and scored by John Carpenter back in 1988. It stars late pro-wrestler “Rowdy” Roddy Piper as a drifter who, with the help of a pair of sunglasses, uncovers the subliminal messages hidden within advertising and that the world is being controlled by camouflaged aliens (hence Kylie Jenner’s sci-fi makeover).