The RAMpocalypse, and more specifically the obscene price inflation it’s driven, sucks for just about everyone with an interest in gaming. But one person it maybe doesn’t suck for is Amazon Gaming boss Jeffrey Gattis, who said in a recent interview with The Game Business that high hardware prices could be good for Luna, the company’s cloud gaming business.
Gattis said cloud gaming has historically “been a little bit of a solution in search of a problem,” thanks primarily to the relatively low cost of consoles. Because of that, Amazon’s goal with Luna hasn’t been to supplant consoles, but rather to expand gaming to players who for one reason or another aren’t interested in buying the requisite hardware.
Given the way prices have gone (and will likely continue to go), Gattis thinks, probably not incorrectly, that demographic is probably going to grow—and therein lies the opportunity.
“We saw the Steam Machine opening at $1,000,” Gattis said. “We hear rumors about consoles, because of the RAM crisis, pushing up over $1,000 in Gen 10. So, I do think you get to a point at which more people will be in the consideration set for a cloud gaming solution, just because of the sheer cost of buying dedicated hardware.”